We Are The Solution
CUPE Ontario Convention Branding
CUPE Ontario Convention Branding
CUPE Ontario wanted to change the discourse around responses to the financial crisis. The solution, they wanted to tell their membership, was investing in working people, not bailing out financial institutions. This inspired the taglines “We are the solution” and “You are the solution,” which were accompanied by arrows pointing at conference delegates, making people the subject and not just the object of the message.
